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Web airbnb says that people are turning out in droves to become new airbnb hosts (+50% new hosts in the us in q2 2022), as they need money to pay for more expensive mortgages. The company has long marketed itself as a platform powered by local hosts, but the reality is quite different. Web ux research isn't about proving users hate carousels;
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The real value of ux research As we venture into 2023, it becomes crucial to understand how this innovative platform has revolutionized the way people travel and experience accommodation. It's about embracing uncertainty, airbnb's matt gallivan writes.
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